issued on October 3, 2022
Those who earn the Google Digital Marketing & E-commerce Certificate have completed seven courses that include hands-on, practice-based assessments and are designed to prepare them for entry-level roles in Digital Marketing and E-commerce. They are competent in foundational skills, including launching and running digital marketing campaigns across search, display, content, and email marketing. They are also competent in marketing analytics and setting up and managing an online e-commerce store.
SKILLS Earned:
display advertising | e-commerce | Email marketing | Marketing | Marketing analytics Search engine marketing | Search engine optimization (SEO) | Social media marketing customer loyalty | customer outreach | website structure | customer awareness
Over the timeframe spent earning this certificate, I learned so much in each of the 7 courses about the different pillars of digital marketing: the customer journey, the marketing funnel, SEO and sem, utilizing social media, email marketing, how to calculate roi and roas, google analytics, set up a mock e-commerce store, create ads on google ads, how to manage client relationships and measuring satisfaction, and so much more.
