issued on march 10, 2023
The Meta Social Media Marketing Professional Certificate, hosted by Coursera, represents the skills for jobs in social media marketing fields, as well as the soft skills needed for career support for the job search. This program will introduce you to social media, develop an understanding of digital marketing and establish your presence. No formal education was required.
Skills earned:
campaign optimization | creating and managing ads | digital marketing digital marketing measurement | Facebook advertising | Instagram advertising paid advertising | reporting and measurement | social media campaigns social media content management | social media reporting
Projects within the meta | coursera social media marketing professional certificate included:
-creating a customer persona and journey - creating a creative brief - creating an ad on Facebook, Instagram, youtube, and Twitter - building a brand framework
